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Sales Boosters
3 min readPublished on July 28, 2026

Mastering Bundle Sales: How to Package Products & Boost Average Order Value

Alex Rivera
Alex RiveraHead of Growth at Nexvenda
Mastering Bundle Sales: How to Package Products & Boost Average Order Value
Product bundling is one of the most effective pricing strategies in e-commerce. By offering two or more items together at a slight discount compared to buying them separately, you deliver massive perceived value to customers while significantly raising your Average Order Value (AOV).
Key Takeaways & Highlights
  • Bundles increase your revenue per transaction by 20% to 45%.
  • Customers perceive bundled packages as higher value deals.
  • Bundling helps clear low-tier inventory alongside bestselling flagship items.

1What is a Bundle Sale on Nexvenda?

A Bundle allows you to pick multiple existing products in your store—such as an Ebook + Video Masterclass, or a T-Shirt + Cap package—and offer them under a single price point. Nexvenda automatically processes the order and fulfills all included digital downloads or physical items together.

2How to Set Up a Bundle in 3 Simple Steps

Setting up a product bundle takes less than 2 minutes in your Nexvenda Seller Dashboard:

Step-By-Step Instructions:
  1. 1Navigate to Dashboard → Bundles and click "Create New Bundle".
  2. 2Enter a compelling title (e.g. "Ultimate Creator Starter Kit") and set your special bundle price.
  3. 3Select the individual products to include in the bundle and hit "Publish Bundle".

Pro Tip: Offer a bundle price that is 15-25% lower than purchasing all items individually. Highlight the total savings (e.g. "Save ₦5,000 when bought together!").

3Best Practices for High-Converting Bundles

Pair high-demand flagship products with lower-priced complementary goods. For instance, if you sell a premium video course, bundle it with a downloadable workbook PDF and access to a template library.

Bundles are a win-win for both you and your buyers. Start grouping your top products today in your dashboard and watch your average checkout size grow.

Dashboard Integration

Ready to use this feature on your store?

Test and configure this tool directly in your Nexvenda Seller Dashboard.

Create Your First Bundle